Meta Announces Upcoming Webinar on Reels Tips and Tactics

With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG.

This could help.

Later this month, Meta’s running an info session on how to make the most of Reels, which will feature various Meta product leaders and content experts, who’ll share the latest trend insights and technical tips.

The webinar will provide insights on advanced Reels strategies to maximize your content performance, as well as interviews with industry leaders, who’ll share how they use Reels in their approach.

Some of the topics in the agenda include:

• “Deconstructing Reels: Creative Elements that matter for performance”
• “What good looks like: Case studies from leading Reels advertisers”
• “Reels as part of creative diversification”

There’ll also be a Q and A session with Meta Product Marketing Manager Thore Ladicke, who’s in works on both Reels and creator marketing (and also has a cool name).

It could be worth your time, particularly given that Reels are now the fastest-growing content type on Facebook and IG, driving more than 200 billion views each day. And with 50% of Instagram feed content coming via Meta’s AI recommendations, the majority of which are Reels posts, it’s clearly a critical engagement focus for Zuck and Co.  

As such, knowing and understanding the latest best practices could help you get the most out of your content efforts, and this webinar could provide you with some valuable notes and pointers in this respect.

You can learn more about Meta’s Reels webinar, and register to attend, here.